Using the company Apple Inc. choose a product or service the Apple Inc. offers on which to focus.Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map (attached template) for your chosen
product/brand and using a minimum of seven competitors, rank each
product/brand on the two variables based on how they are positioned in
the consumers minds. Explain why you placed each competitor on its
particular spot on the map, and how you might strengthen your chosen
product/brands position in the minds of the target market. *** Please Utilize Presentation Outline ***Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:Develop a Summary slide.Explain the target market (be specific and address all four
segmentation variables – demographic, geographic, psychographic and
behavioral).Identify a Perceptual map.Explain the Map placement.Identify your references.Format your assignment consistent with APA guidelines.Perceptual Map for [Product]
Positioning for [product]
[Name]
Positioning Presentation
MKT/421 WKe
Faculty: [Name]
5/8/2019
Name
1
Perceptual Map for [Product]
Introduction
• Presentations need the same document elements as a paper,
including an introduction, conclusion, and header elements.
• Tips for preparing a good introduction
• Capture your audience’s attention with a “hook.”
• Indicate what the presentation is about.
• Explain how you will approach the topic.
• Refer to the 5-paragraph tutorial from Writing Wizards in the
Tutorials & Guides section of the Center for Writing Excellence
for more information about writing introductions.
5/8/2019
Name
2
Perceptual Map for [Product]
Definitions
• Use this section to define the basic concepts you will cover in
the presentation to lay a foundation that will support your
analysis and recommendations. Key sources include:
• Chapter 9 of Kerin, Roger A., Hartley, Steven W., & Rudelius, W.
(2015). Marketing, 12th ed. McGraw-Hill Education. New York:
NY.
• Key concepts to explore
• Positioning
• Competitive analysis
• SWOT analysis
• Perceptual mapping
• Make sure you cite your sources on your slides and in the
Speaker’s Notes
• Meet academic standards
• Enhance the credibility of your analysis and recommendations
5/8/2019
Name
3
Perceptual Map for [Product]
Perceptual mapping
• Define perceptual mapping.
• Explain the process of perceptual mapping.
• Explain how you will apply this process to create the
perceptual map for your product.
• Identify the two product attributes you will use to compare
competing products.
• Explain why you selected those attributes.
• List the key competitors in the product category.
• Allocate scores for each product using the attributes you
selected.
• Cite your sources.
5/8/2019
Name
4
Perceptual Map for [Product]
[EXAMPLE: DELETE THIS SLIDE]
Perceptual map to reposition Milk Chug for adults
Jim Beam
Latte
Red Bull
Age: Child or Adult
Nestea
Milk Chug
Muscle Milk
XYZ OJ
Instructions:
Using the “Text Box”
icon, place the name of
each product where
customers perceive it in
comparison to others
V8
Hershey’s
Nesquik
Kool Aid
Nutrition: Low to high
(Kerin, Hartley, & Rudelius, 2015, pg. 241-242; Dawar & Bagga, 2015)
5/8/2019
Name
5
Perceptual Map for [Product]
Attribute 1
Perceptual map for [product]
Attribute 2
5/8/2019
Name
6
Perceptual Map for [Product]
Analysis
• Explain the placement of each competitor.
• Based on your analysis, make recommendations for
positioning your product using one of the approaches
explained in Chapter 9 of Kerrin, Hartley, & Rudelius (2015).
• Head-to-head
• Differentiation
• From your analysis, what is the positioning statement that
emerges?
• Tips:
• Kerrin, Hartley, & Rudelius (2015), pg. 242 includes a sample
analysis and perceptual map that positions a chocolate milk
product for adults. Use this as a model for the analysis of your
product.
5/8/2019
Name
7
Perceptual Map for [Product]
Conclusion
• Consider the conclusion like the closing argument in a jury
trial.
• Summarize key concepts as “proof” to support your analysis
and recommendations.
• Summarize what you have intended to communicate in the
presentation.
• Leave the audience with a final thought or challenge.
5/8/2019
Name
8
Perceptual Map for [Product]
References cited
• Use at least 3 references to course material to support your
marketing concepts and recommendations. The assignment
provides two:
• Dawar, N., & Bagga, C. K. (2015). A Better Way to Map Brand
Strategy. Harvard Business Review, 93(6), 90-97.
• Kerin, Roger A., Hartley, Steven W., & Rudelius, W. (2015).
Marketing, 12th ed. McGraw-Hill Education. New York: NY.
• Cite the sources you used to get information about the products
you selected. Possible sources include:
• Company website
• SWOT database in the library
• For the purposes of this and other assignments in the course,
your client (me) requires that you develop your deliverables
using APA style and attributions
• Your organizations and clients will likely have their own styles
they require you to use; so, get in the habit of learning and
applying specific styles for each situation.
5/8/2019
Name
9
Perceptual Map for [Product]
Presentation tips
• When you finish your slides, record your presentation using the
“Record Slide Show” feature under the “Slide Show” tab.
• Record your slide show in PowerPoint>
• Include your presentation script in the Speaker’s Notes for each
slide.
• To edit the Master Slide elements:
• View > Master View > Slide Master
• Edit the name, title, and background elements as necessary.
• You’re welcome to apply your own creative flare to the slides;
but, focus on the content and substance.
• don’t waste too much time on fluff
• Always design within the Microsoft framework; if you find yourself
doing things manually, you’re likely doing things wrong
• Make sure you delete the instructions.
5/8/2019
Name
10

Purchase answer to see full
attachment




Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.