Marketing Research https://nrf.com/resources/annual-retailer-lists/to… Here is a link to the Top 100 retailers of 2016. Please open the link and Choose (Amazon.com). Its number 8 on the list Conduct extensive online research, consider the retailer website, and then answer the following questions in detail pertaining to Amazon retailer:1)Research and discuss the important trends in the retail category in which Amazon retailer competes and general consumer trends that may have an impact on the retailer. 2)Is Amazon retailer strategically ready to meet the challenges presented #1? If yes, what are they doing? If no, what are your proposed solutions?3)How would you define the target market of Amazon retailer based on demographic and lifestyle characteristics? 4)How does Amazon retailer add value to its customers and what is their sustainable competitive advantages? 5)Analyze the competitive dynamics of Amazon retailer’s category and explain its relative position in the competitive landscape6)Analyze the factors that might affect the store location of Amazon retailer7)Private label brands are an important aspect of any retailer? What is Amazon retailer’s private label strategy? Is it any different from their competition?8)Comment on the omni-channel strategies of Amazon retailer. 9)Based on your research, make some recommendations for the growth and development of Amazon retailer. Consider the retailing mix when you develop your strategies. Provide an appendix. If the retailer assigned to you does not have enough publicly available information, email me to switch to another retailer. The work should be done on word file (single spaced) , Times New Roman , 11 font size




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