Drivers of Demand

Forecast the drivers of demand in the market segments that were identified in Part 1. Note: These segments may differ from the market segments that are used to develop a marketing strategy. 

Macroeconomic Factors

Make predictions about how the drivers of demand could change. What macroeconomic factors could cause the drivers to change? 

Sensitivity Analysis

Conduct sensitivity analyses to understand the most critical assumptions and to gauge risks to the baseline forecasts. 

What assumptions about your industry must be true for an accurate demand forecast?
What items or events could cause your forecasts to change?

Cite all sources in APA format
This should not be more than 5 pages long.

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