Kindly answer the questions, I need well detailed answersMarketing Research well detailed answers
https://nrf.com/resources/annual-retailer-lists/to…
Here is a link to the Top 100 retailers of 2016. Please open the link and Choose (Amazon.com).
Its number 8 on the list
Conduct extensive online research, consider the retailer website, and then answer the following
questions in detail pertaining to Amazon retailer:
1)Research and discuss the important trends in the retail category in which Amazon retailer
competes and general consumer trends that may have an impact on the retailer.
2)Is Amazon retailer strategically ready to meet the challenges presented #1? If yes, what are
they doing? If no, what are your proposed solutions?
3)How would you define the target market of Amazon retailer based on demographic and
lifestyle characteristics?
4)How does Amazon retailer add value to its customers and what is their sustainable competitive
advantages?
5)Analyze the competitive dynamics of Amazon retailer’s category and explain its relative
position in the competitive landscape
6)Analyze the factors that might affect the store location of Amazon retailer
7)Private label brands are an important aspect of any retailer? What is Amazon retailer’s private
label strategy? Is it any different from their competition?
8)Comment on the omni-channel strategies of Amazon retailer.
9)Based on your research, make some recommendations for the growth and development of
Amazon retailer. Consider the retailing mix when you develop your strategies.
Provide an appendix.
NOTE, YO FEEL FREE TO USE OTHER AMAZON’S LINKS APART FROM THE ONE I HAVE PROVIDED, SHOULD
BE 0\% PLAGIARISM

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